BLUE SHIELD OF CALIFORNIA —

Concept and designs for the Blue Shield of California account.

Create a visual metaphor for the California senior citizens who would like to enhance their Medicare benefits with Blue Shield of California coverage.

Agency — Epsilon | Hawkeye

Creative Concept and Design — (Copy) — Creative Concept and Design —

Using the logo shape and the brand colors, creating an engaging layout utilizing images of active California senior citizens.

Also included was a mobile campaign

Tools — (Copy) — Tools —

Adobe CS Photoshop, InDesign and Illustrator

California State University At San Marcos

24 Hour Fitness — This is how I 24