24 HOUR FITNESS — THIS IS HOW I 24
24 Hour Fitness came to Epsilon for a re-branding. I came up with the line “This is how I 24”. And then created a 360º campaign around the slogan and typography.
My concept came from the urban slang of “this is my 411”, meaning, this is my information, this is who I am.
I wanted to create the idea of identity and brand loyalty with 24 Hour Fitness and how it becomes a part of a fitness enthusiast and how it can make themselves the person that they want to be, and how their peers view them.
Concept —
Evoke a sense of pride in knowing that you are doing it for yourself and telling everyone how you do it.
Client — “Finally, an agency that gets us”
Indoor and Outdoor engagement —
Developed a whole In-Door and Out-Door environmental design for the campaign.
Digital —
The campaign also went 360 degrees with mobile ads and email campaigns.
Tools —
Adobe CS Photoshop, InDesign and Illustrator