![GIA_animation-cover.gif](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643776647801-TONN4D6GCRZAGU4BEIBU/GIA_animation-cover.gif)
GIA Engagement Campaign —
Create a campaign targeted to men for engagement ring purchasing advice
from the Gemological Institute of America.
Agency — Epsilon | Hawkeye
![Concept — Worth Every Detail](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643776687205-A7H0G89HI92SRWI7WQMH/GIA_2500x1545-cover.jpg)
Concept — Worth Every Detail
Create a list of things to do to prepare for the big engagement.
Using the image of a dog balancing an engagement ring on his nose, we created an engaging and humorous campaign that would inspire men to do something creative with their wedding proposals.
![Worth_Every_Detail_R3_JM_V4-1.jpg](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643768731228-CA5GM9NOIQL8248DSDOL/Worth_Every_Detail_R3_JM_V4-1.jpg)
![GIA_Social_0000_01.jpg](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643772646108-HMM9KP06ULSDVZPQS4N7/GIA_Social_0000_01.jpg)
![Worth_Every_Detail_R3_JM_V4-3.jpg](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643768766417-COJICDHUW15Y9INONECY/Worth_Every_Detail_R3_JM_V4-3.jpg)
![GIA_Social_0001_02.jpg](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643772662398-NE7H0JC2EGBT03S4L9ZA/GIA_Social_0001_02.jpg)
![Worth_Every_Detail_R3_JM_V4-7.jpg](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643768781379-8TIUYWCGXUA0AXGXQMJJ/Worth_Every_Detail_R3_JM_V4-7.jpg)
![GIA_Social_0002_03.jpg](https://images.squarespace-cdn.com/content/v1/562729f6e4b0117fa7462af2/1643772676156-DL2YM4JQO7AN2CDEDXO8/GIA_Social_0002_03.jpg)