Blue Shield of California —
Fitness & News Editorial
Concept and designs for the Blue Shield of California account.
Create a visual metaphor for the California senior citizens who would like to enhance their Medicare benefits with Blue Shield of California coverage.
Agency — Epsilon | Hawkeye
Creative Concept and Design —
Using the logo shape and the brand colors, creating an engaging layout utilizing images of active California senior citizens.
Also included was a mobile campaign
Tools —
Adobe CS Photoshop, InDesign and Illustrator